Hi, I'm Penny, and here's what I'd like to share with you...
Your skill got you certified. Now let's get you paid.
Would you like to:
➔ Book paying clients who actually want what you offer?
➔ Stop spinning your wheels on confusing marketing advice?
➔ Know exactly what to do every single day?
If you answered YES, then I'm really glad you're here. You see I've built two service businesses from zero clients to full, booked-out rosters, and I know exactly which moves land your first 10.
But how can you achieve those first paying clients, when nothing's worked for you in the past?
Here's the thing: you're not missing talent or the right strategy—you're missing a clear, day-by-day roadmap. Most marketing advice online is noise. It's contradictory, it's vague, and it leaves you spinning. This is different because it's not a course you watch and hope sticks. It's a week-by-week checklist with one job per day, Penny reviews every single offer you're putting out there, and you're in a small group of 12 so nobody vanishes into the void.
One Clear Job Per Day
No overwhelm, no guesswork. Monday through Friday you know exactly what to do. No fluff, no filler—just the moves that matter.
Penny Reviews Your Offer
She looks at what you're selling and tells you straight what's working and what's not. That's personalised feedback you won't get anywhere else.
You Can't Hide In A Group Of 12
Small enough that you're accountable. Big enough that you hear what others are doing. Real conversations, real results.
Fast First Wins Matter
You'll see interest in week two. Real leads, real replies. Momentum builds fast when you're doing the right things.
No Ads, No Gimmicks
These are clients who come because they know, like and trust you—not because you paid Meta. That trust sticks around.
Built For Service Providers
Whether you're a coach, VA, designer or consultant—this isn't generic. It's built for how you actually sell.
[Client name] - Course Participant
[Your strongest testimonial — 2–3 sentences in the client's own words. Pick one that names a specific result (kilos, energy, confidence), not just "great course".]
Want to know why most of the marketing advice you've probably already tried DIDN'T land you any clients?
Generic marketing strategies don't work because:
➔ They treat 'get clients' like one problem when it's actually five, and you don't know which one matters first.
➔ You're told to 'show up' or 'add value' without anyone spelling out what that means in your exact business on your exact day.
➔ The tactics work for people with massive budgets or existing audiences — not for someone starting from zero with crickets.
➔ Nobody tells you that selling doesn't have to feel pushy, so you either hide or sound like someone trying to close a car deal.
This program works because:
➔ You get a literal checklist — one job per day, one week at a time, so you know exactly what to do and in what order.
➔ Penny reviews YOUR offer, YOUR message, YOUR ideal client — not some templated advice that fits nobody.
➔ The tactics are built for solo service providers starting from zero, tested on two businesses Penny built herself from scratch.
➔ You learn to invite clients in a way that feels like you — no scripts, no sleaze, no pretending to be somebody else.
And what about the 3 common myths that will keep you from landing your first 10 clients.
You need a huge audience first.
You don't. A small group of the right people who already trust you beats a thousand strangers scrolling past. This program shows you how to find and talk to those people directly.
Marketing requires paid ads or you're stuck.
Paid ads can work later, but your first clients come from word-of-mouth, referrals, and conversations with people who already know your name. That's what we build in week one.
If you're good at what you do, clients will just show up.
Being good at your craft and being visible to the people who need it are two different skills. You need both. This program teaches you the visibility part.
Imagine what it will feel like as:
- Your inbox has an actual inquiry in it. Not spam. Not a DM from someone selling you something. An actual person asking if you take clients.
- You stop refreshing your Instagram and wondering if anyone's even looking. You already know who you're reaching — and you've got meetings booked.
- Sales conversations feel easy. Because you're not trying to convince anyone. You're just talking to someone who already gets why they need what you do.
- Your morning routine doesn't include panic. You have a plan, you're following it, and you can feel the momentum building behind you.
- You never have to ask yourself again whether this whole thing is actually going to work. You've got proof. First client is booked. Second is in talks.
What would it be worth to you, to feel like confident and booked, for once.?
Here's what it's meant to others...
[Client name]
[Testimonial 2 — 2–3 sentences in their own words. The best ones say where they started and where they ended up.]
[Client name]
[Testimonial 3 — 2–3 sentences. Pick a different angle from the last one: energy, family, confidence.]
By the end of First 10 Clients — a 6-week small-group coaching program you'll be:
- clear on exactly who your first client will be and how to find them without paid ads or begging for help.
- finishing each week knowing what you accomplished instead of spinning on what to do next.
- confident in how you talk about what you do — no scripts, no sleaze, just you being you.
- looking at your calendar and seeing actual client slots filling up, and knowing how to keep that momentum going.
Let's take a look at what's inside
Module 1: Your Offer That Sells
Clarify what you actually sell and who needs it most. You'll land on a clear 1-sentence offer and identify your first ideal client so you know exactly who to talk to.
Module 2: The Simple Pitch
Learn how to describe what you do in a way that feels natural, not salesy. You'll practice your pitch and get feedback from the group so it lands every time.
Module 3: Where Your Clients Actually Are
Stop guessing where to show up. You'll map the 3 places your ideal clients spend time and create a weekly touchpoint plan that takes 30 minutes a week.
Module 4: The No-Ads Booking Method
Walk through Penny's exact process for getting clients without paid ads or a huge following. You'll set up your first booking conversations this week.
Module 5: From One to Ten
Master the one simple thing that keeps clients coming back and referring you. You'll have a repeatable system to fill your calendar after your first 10.
Module 6: Your Launch Week Checklist
Get a day-by-day action plan for the next 7 days. One clear task per day, no overwhelm, and Penny reviews your offer personally before you go live.
* PLUS *
I'm going to throw in some BONUSES to ensure you book your first 10 paying clients without ads or hustle
Client Conversation Template
The exact 5-question script to use on every discovery call so you're not scrambling to know what to say and your client feels heard.
First 10 Clients Playbook
A PDF checklist you run through every single week for the next 6 weeks so you always know what to do next and don't fall off track.
Here's what's included in
First 10 Clients — a 6-week small-group coaching program?
With this program you'll get:
1. 6-Week Small-Group Coaching Program (Value $179)
2. Week-by-Week Daily Action Checklist (Value $97)
3. Live Group Coaching Calls (6 Sessions) (Value $150)
4. BONUS! Client Conversation Template (Value $47)
5. BONUS! First 10 Clients Playbook (Value $67)
6. Personal Offer Review from Penny (Value $200)
Total Value = ($740)
I've Still Got Questions
No problem - check out the most frequently asked ones below...
