Land your first 10 paying clients in 6 weeks without ads or hustle
A week-by-week coaching program that walks you through exactly what to do—no guessing, no overwhelm, no sleazy sales tactics.
LET ME GUESS...
You've done the training, set up Instagram, maybe even built the website. You're genuinely good at what you do. And somehow... it's still crickets. You're waiting for the business to show up, except it hasn't.
And you've probably found yourself wondering:
- How do I actually tell people I'm open for business without feeling pushy or salesy?
- Why isn't Instagram working? Everyone says that's where the clients are—but nothing's happening.
- What do I do first? The advice online is so contradictory it's paralyzing.
- Am I broken? Or am I just missing something obvious that everyone else figured out?
WHEN YOU'RE FEELING STUCK, CONFUSED, AND LIKE MAYBE YOU'RE NOT CUT OUT FOR THIS
Those feelings make total sense. You've been sold a story that if you just "show up" and post consistently, clients magically appear. That's not how it works. And you've been set up to fail by advice that's too vague to actually follow.
AND YET, IT'S IN TIMES OF CONFUSION THAT WE FINALLY GET A REAL PLAN WITH ACTUAL STEPS.
Because here's what nobody tells you: getting your first 10 clients isn't about being a better marketer or having a massive audience. It's about one clear system, done consistently, the right way. And you can learn it.
Imagine if...
- You knew exactly who your first client should be and how to find them.
- Someone had given you a week-by-week checklist so you never had to wonder "what's next?"
- You could book clients through actual conversations—no ads, no funnels, no fake guru energy.
- You had a coach reviewing your offer and messaging personally, not just leaving you to figure it out.
- You weren't alone in this—12 other people were doing it at the same time, so you could actually ask questions.
What if getting your first 10 clients was less about being "out there" and more about being clear about what you actually do?
WHAT IF YOU HAD A REAL ROADMAP, NOT ANOTHER EMAIL COURSE TO SKIM?
WHAT IF I HANDED YOU THE KEYS TO YOUR FIRST CLIENT INSIDE 6 WEEKS?
Most programs teach you marketing theory. This isn't that. You get a literal week-by-week checklist—one job per day—so there's no guessing. And I review every single person's offer and messaging, because clarity changes everything.
Six weeks from now, you could have your first client booked. Not someday. Not when the algorithm feels like it. Actually scheduled and paid. And a system you can repeat.
LET'S DO THIS ➜
So let's be clear—
you're not broken.
You just need a real plan.
And someone who's actually built this twice.
You want your first 10 clients. You want to stop guessing. You want to know that what you're doing actually works.
INTRODUCING...
First 10 Clients — a 6-week program to land your first paying clients without ads, a huge following, or feeling like a pushy salesperson.
You'll work through a week-by-week checklist with one clear action per day, and I'll review your offer personally to make sure it lands.
YES, I NEED THISBy the end of First 10 Clients, you'll have:
- Your first 10 paying clients — booked through conversations, not cold outreach or paid ads.
- A repeatable way to keep getting clients — so you're not starting from scratch every month.
- Confidence that you're selling, not being pushy — because you'll know exactly what to say and when.
Here's what makes this different: you get one extra invaluable resource — me. I've built two service businesses from zero, and I review every member's offer and messaging personally. This isn't a course you watch alone and hope something sticks. You're in a small group of 12, which means you can't hide, and neither can your excuses.
HERE'S WHAT'S INSIDE:
You're going to
love
these
6-WEEK CHECKLIST
One job per day, no guessing what to do first or second. Just follow the roadmap.
OFFER REVIEW
I review your service offer and positioning so it actually resonates with the right clients.
MESSAGING TEMPLATES
Words that work — emails, Instagram captions, and conversation starters you can use right now.
WEEKLY GROUP COACHING
Live calls where I answer your real questions and we troubleshoot whatever's stuck.
PERSONAL FEEDBACK
Every single member gets direct coaching from me on their progress and next moves.
CLIENT LANDING PLAYBOOK
Your step-by-step system for attracting and booking clients once the 6 weeks end.
First 10 Clients — a 6-week small-group coaching program
Six weeks of small-group coaching — just 12 people per cohort — where you get a one-job-per-day checklist, my personal feedback on your offer, and real answers to the question every new coach asks: how do I actually get my first paying client?
- You finally know the exact sequence that gets someone from curious to booked.
- You stop spinning and follow one plan instead of seventeen conflicting bits of advice.
- Your offer actually makes sense to people — because I review it personally.
- You learn how to sell without feeling pushy or sleazy about it.
- You have real people around you doing the same work, so you're not alone in this.
- You build a repeatable way to keep clients coming after the first ten.
You're not paying for motivation or mindset. You're paying for a specific roadmap, direct feedback from someone who's done this twice, and a small group of people who are genuinely in it with you. That's worth the investment.
Six weeks. One job a day. Your first clients.
YOU CAN DO THIS.
I've watched newly certified coaches go from zero clients to their first booking inside four weeks. I've seen VAs and designers stop second-guessing their pricing and actually close business. None of them had a huge audience or a perfect Instagram. They just had a plan and someone to hold them accountable.
You're already brilliant at what you do. This is just the part you haven't learned yet.
So here's the ask: invest in yourself the way you'd invest in your clients. Six weeks. One price. A real shot at the first ten.
FOR JUST $197, YOU COULD HAVE YOUR FIRST CLIENT BOOKED BY WEEK FOUR.
I'll see you on the inside. Let's get this done.
And just who will be teaching you First 10 Clients — a 6-week small-group coaching program?
Me! I'm Penny
COACH, SERVICE BUSINESS BUILDER, MOM, STRAIGHT-SHOOTER, SOMEONE WHO HATES VAGUE ADVICE.
I've built two service businesses from absolute zero — no audience, no ads, no trust fund. Both times I figured out the same thing: you don't need a huge following or marketing genius to get your first ten clients. You need clarity on what you're selling, courage to talk about it, and a plan that doesn't change every week. I built First 10 Clients because I remember exactly what it felt like to have done the work, built the website, and then... nothing. That gap between ready and booked is where I live now, and I help people close it.
"BEST PROGRAM I'VE TAKEN THIS YEAR!"
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BETSY REDLIPS
INFLUENCER
Let's Talk Modules
The breakdown
MODULE 1
Find Your First 10
Identify exactly who needs what you do, where they hang out, and what they're willing to pay for.
MODULE 2
Polish Your Offer
Refine what you're selling so it's clear, valuable, and easy to say yes to.
MODULE 3
Start Real Conversations
Learn the exact words to use when talking to potential clients so selling feels natural.
First 10 Clients gets you from zero paying clients to booked out — with a week-by-week checklist, personal feedback on your offer, and a small group of people who actually show up.
No more crickets.
You get instant access to the full 6-week program, my personal review of your offer in week one, and future group calls where we troubleshoot what's actually happening in your business. No fluff, just the next step.
This is hands down the best program I've done all year! Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus
KAREN CUTTER
DESIGNER
This is hands down the best program I've done all year! Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia.
KAREN CUTTER
DESIGNER
This is hands down the best program I've done all year! Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia.
KAREN CUTTER
DESIGNER
This is hands down the best program I've done all year! Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia.
KAREN CUTTER
DESIGNER
I'm ready to join for $197
I'M INStill Got Questions?
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MY LAST PIECE OF ADVICE
The clients you're meant to work with are out there. They're not waiting for your Instagram to go viral or for you to be perfect. They're waiting for you to be clear and confident about what you do. That's what these six weeks are for. See you on the inside.
