Book your first 10 paying clients without ads, an audience, or feeling sleazy.
A 6-week small-group program for new coaches and service owners who are great at the work but have zero paying clients.
LET ME GUESS...
You did the training. You set up the Instagram. Maybe you even built the website. You know you're good at this. So why is it crickets? You don't need more talent. You need to know what to do first.
And you've probably found yourself wondering:
- Why does every marketing expert say something different?
- Do I post more, build a funnel, start a podcast... or what?
- How do I sell without sounding pushy or sleazy?
- What if I'm good at the work but just not cut out for business?
WHEN YOU'RE FEELING STUCK, OVERWHELMED, AND LIKE EVERYONE ELSE GOT THE MEMO
You're scrolling advice, saving posts and tweaking your bio for the fifth time because it feels productive. It's not laziness. Nobody told you what to do first, so you're guessing. And guessing is exhausting.
AND YET, IT'S IN TIMES OF OVERWHELM THAT WE FINALLY PICK ONE JOB AND DO IT.
When the noise is loudest, you're ready for a plan small enough to finish. One clear job, then the next. That's how the first client happens: not by doing everything, but by doing the right thing today.
Imagine if...
- You woke up knowing exactly what today's one job is.
- You talked about your offer without cringing or rehearsing a pitch.
- Your calendar had paying clients in it, booked without ads.
- You didn't need a big audience to get your first yes.
- You had a simple way to keep clients coming after number ten.
What if the plan was already written, one job per day, and a coach who's built two service businesses from zero looked over your offer?
WHAT IF YOUR FIRST 10 CLIENTS CAME WITH A 6-WEEK CHECKLIST?
WHAT IF I HANDED YOU THE KEYS TO A CLIENT-BOOKING PLAN YOU COULD ACTUALLY FINISH
Most programs say "show up more" and leave you to work out how. This is different: a week-by-week checklist, one job a day, in a small group where nobody gets to hide.
Imagine the "what do I do first?" feeling dropping to zero. Every morning you know the job, you do it, you tick it off. Then you do it again tomorrow.
SHOW ME HOW ➡
OK, YOU GET THE IDEA.
BUT LET'S SAY IT OUT LOUD,
SO YOU CAN FEEL IT.
You don't want more tips. You want your first 10 paying clients, a calm way to talk about your work, and a simple routine that keeps clients coming after that.
INTRODUCING...
Meet First 10 Clients: a 6-week small-group coaching program that takes you from zero paying clients to booked calendar, one job a day.
A week-by-week checklist with one job per day, in a group of 12 where I look over your offer myself, so you always know what to do next.
YES, I NEED THISBy the end of First 10 Clients, you'll have learnt how to:
- Know your one job every day. Follow a clear checklist so you stop guessing and stop bouncing between marketing advice.
- Talk about your offer without cringing. Say what you do and what it costs in plain words, with no pushy pitch.
- Book your first 10 paying clients without ads or a big audience, then repeat the same simple routine to keep them coming.
And you get one extra invaluable resource... ME! I've built two service businesses from zero, and I review every member's offer personally. This is not a pile of lessons you're left to figure out alone.
HERE'S WHAT'S INSIDE:
You're going to
love
these
6-WEEK CHECKLIST
A week-by-week plan in the order that works, so the pile of contradictory advice becomes one path you can follow.
ONE JOB PER DAY
Each day has a single task. You open it, do it, tick it off, and you're done.
PERSONAL OFFER REVIEW
I look over every member's offer myself and tell you what to fix, so you're not guessing if it makes sense.
GROUP OF 12
A small group where nobody hides. You get seen, supported and kept moving alongside people at the same stage.
NON-SLEAZY SELLING
Plain-English ways to talk about your work and invite people to buy, without a script that makes you wince.
REPEATABLE CLIENT ROUTINE
A simple routine for finding clients that you can keep running after client number ten.
First 10 Clients — a 6-week small-group coaching program
First 10 Clients is a 6-week small-group program with a week-by-week checklist, one job per day, and my personal review of your offer.
- You'll know exactly what to do today, every day, for 6 weeks.
- You can finally talk about your offer without cringing.
- You don't need ads or a big audience to start booking clients.
- You get my personal review of your offer, so you stop guessing.
- You finally have a routine that keeps clients coming after number ten.
- You're in a group of 12, so you get seen and kept moving.
One payment of $197 gets you the 6-week checklist, one job per day, my personal review of your offer and a seat in a group of 12.
Stop guessing. Start booking.
YOU. CAN. DO. THIS.
You already did the hard part. You trained, you got good at the work, you set everything up. What's missing isn't talent or a bigger audience. It's an order to do things in, and someone who's done it before checking your offer.
One job a day is smaller than you think. You can finish it.
So here's the deal. You can keep saving posts and tweaking your bio. Or you can follow a plan that's already written.
FOR JUST $197, YOU GET THE 6-WEEK PLAN AND MY EYES ON YOUR OFFER.
Six weeks from now, you could have real conversations behind you and paying clients in your calendar. Start with today's job.
And just who will be teaching you First 10 Clients — a 6-week small-group coaching program?
Me! I'm Penny
SERVICE BUSINESS BUILDER (TWICE, FROM ZERO), COACH, OFFER REVIEWER AND PROUD ENEMY OF CONTRADICTORY MARKETING ADVICE.
I've built two service businesses from zero, so I know what it's like to be good at the work and have no clients. I built First 10 Clients because the missing piece is rarely talent. It's knowing what to do first. I review every member's offer myself.
"BEST PROGRAM I'VE TAKEN THIS YEAR!"
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BETSY REDLIPS
INFLUENCER
Let's Talk Modules
The breakdown
MODULE 1
Get Your Offer Clear
Pin down exactly who you help and what you're selling, so people understand it in one read. I review your offer personally.
MODULE 2
Find Your Words
Learn to describe your work and your price plainly, so talking about it feels natural instead of pushy.
MODULE 3
Start Real Conversations
Do the daily jobs that put your offer in front of the right people, with no ads and no big audience needed.
MODULE 4
Book Clients and Keep Them Coming
Turn conversations into paying clients, then set up the simple routine that keeps new ones arriving after number ten.
First 10 Clients takes you from zero paying clients to a booked calendar in 6 weeks: one clear job a day, in the right order, with nothing left for you to guess.
Let's get you your first yes.
Inside the group of 12, you get my personal review of your offer, so you're never left wondering if it makes sense. You also get the simple routine that keeps clients coming after number ten.
And because getting to client one shouldn't be a solo mission, here's what comes alongside the checklist.
Let's fast-track this!
- BONUS 1 --> My personal review of your offer. I look at what you're selling and tell you exactly what to fix before you start talking to people.
- BONUS 2 --> Plain-English ways to talk about your work and your price, so inviting someone to buy doesn't make you wince.
- BONUS 3 --> A simple, repeatable client routine to keep running after client number ten, so the bookings don't dry up.
This is hands down the best program I've done all year! Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus
KAREN CUTTER
DESIGNER
This is hands down the best program I've done all year! Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia.
KAREN CUTTER
DESIGNER
This is hands down the best program I've done all year! Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia.
KAREN CUTTER
DESIGNER
This is hands down the best program I've done all year! Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia.
KAREN CUTTER
DESIGNER
I'm ready to join for $197
I'M INStill Got Questions?
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MY LAST PIECE OF ADVICE
I've been where you are: skilled, ready, and staring at an empty calendar. What changed things wasn't more advice. It was a clear order of jobs and someone checking my offer. That's what I'm handing you. Your first 10 clients start with one job, today.
See you on the inside!
